customer engagement | pharmaphorum

Saturday 23 November 2024

Channels

Content type

Categories

Categories

Sort by

Order

customer engagement

Sales & Marketing

Time to change the channel? The future for customer engagement models

Time to change the channel? The future for customer engageme...

Sarah Rickwood delves into IQVIA data to find out exactly how pharma's HCP engagement has changed over COVID-19, and what the channel mix might look like after the pandemic.

/themes/custom/pharmaphorum_theme/library/img/article-label-image/ondemand.png

Digital

Print

Sponsored

Accelerating pharma's digital IQ as customer engagement evol...

The COVID-19 pandemic has brought many changes to the pharmaceutical industry, among them how companies can continue to engage with healthcare professionals (HCPs) and other stakeholders.

Views & Analysis

doctor on a computer working

How can biotechnology, pharmaceutical and medical device com...

By Carlos Casanova

Views & Analysis

The changing face of Pharma’s customer engagement

The changing face of pharma’s customer engagement

Sarah Rickwood looks at five key trends in the new customer model

Partner Content

IQVIA Launches ePromo - a new Commercial Content Management Solution

Partner Content

IQVIA Launches ePromo - a new Commercial Content Management ...

Cloud-based solution accelerates and simplifies managing regulated promotional and non-promotional content for life sciences organizations

Views & Analysis

Social network - vector illustration.

Five lessons for effective pharma market research

Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success.