The pharma industry is moving on from merely broadcasting on social platforms and starting to listen and engage, appreciating the benefits of mining these rich seams of data.
Since the dawn of the age of ‘big data’, the life sciences industry has seen exponential growth in the amount of customer data readily available – an amount that is set to continue to grow at a
Three of the four UK nations have agreed a long-term deal with Vertex Pharma for reimbursement of its cystic fibrosis therapies, ensuring permanent access to the drugs for eligible patients