customer engagement

Views & Analysis

Five lessons for effective pharma market research

Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success.

Partner Content

woman using mobile tablet payments online shopping and icon customer network connection on screen, pay all, m-banking and omni channel

Partner Content

MULTICHANNEL EFFECTIVENESS FOR PHARMA

Williams Lea Tag Customer Engagement: Five trends to improve your campaign marketing

Views & Analysis

Pharma on social media – the time to engage is now

The pharma industry is moving on from merely broadcasting on social platforms and starting to listen and engage, appreciating the benefits of mining these rich seams of data.

Views & Analysis

Making data science a part of the life sciences sales strate...

Since the dawn of the age of ‘big data’, the life sciences industry has seen exponential growth in the amount of customer data readily available – an amount that is set to continue to grow at a

Views & Analysis