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Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Transform patient experience with intelligent hyper-personalisation

mike.hammerton@pharmaphorum.com customer engagement, customer experience, Customer Experience in Pharma, digital HCP engagement, HCP engagement, Indegene, Optimizing customer experience, remote HCP engagement 0 Comment

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and

Transform patient experience with intelligent hyper-personalisation

https://pharmaphorum.com/whitepapers/patient-experience-personalisation-indegene/

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Events/ Events/ Partner Content

AI as Business Leverage in Pharma & Life Sciences

Martina Fiore artificial intelligence, customer engagement, Digital transformation, omnichannel strategy, pharma 0 Comment

Unlock the potential of AI. Subscribe to our event now!

AI as Business Leverage in Pharma & Life Sciences

https://pharmaphorum.com/events/ai-as-business-leverage-in-pharma-life-sciences/

Pharma sales rep talking to a GP over video conferencing

Sales and Marketing/ Views & Analysis/ Views and analysis

Experts discuss the field force’s customer-centric future

George Underwood Axtria, customer centricity, customer engagement, customer experience, digital sales, field force, HCP engagement, Novo Nordisk, Sanofi, Taekda 0 Comment

The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and

Experts discuss the field force’s customer-centric future

https://pharmaphorum.com/sales-marketing/experts-discuss-the-field-forces-customer-centric-future/

Sales and Marketing/ Views & Analysis/ Views and analysis

What CX Tech Innovations Options Are Ripe for Consideration?

mike.hammerton@pharmaphorum.com CRM, customer engagement, Exeevo, Omnipresence, Sales and Marketing 0 Comment

Innovation is often driven by frustration. Scaling and adopting innovative solutions always works best if it gets rid

What CX Tech Innovations Options Are Ripe for Consideration?

https://pharmaphorum.com/views-and-analysis/what-cx-tech-innovations-options-are-ripe-for-consideration/

Debates & Insights/ R&D/ Slider in webinars/ Views & Analysis/ Views and analysis/ Webinars/ Webinars in home page/ Webinars On demand

Customer engagement and pharma’s field force future

louise.bellamy@pharmaphorum.com Axtria, customer engagement, field force engagement, pharma's field force 0 Comment

How healthcare professionals (HCPs) prefer to engage with pharma companies has been changing for some time, and COVID’s

Customer engagement and pharma’s field force future

https://pharmaphorum.com/webinars/axtria-customer-engagement-pharmas-field-force-future-digital-transformation/

Sales and Marketing/ Views & Analysis/ Views and analysis

Reality Check | Is Your Current Customer Engagement Solution the Best Choice for All Markets?

mike.hammerton@pharmaphorum.com CRM, customer engagement, Omnipresence 0 Comment

Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably. Once they were used

Reality Check | Is Your Current Customer Engagement Solution the Best Choice for All Markets?

https://pharmaphorum.com/views-analysis-sales-marketing/is-your-customer-engagement-solution-the-best-choice-for-all-markets/

Sales and Marketing/ Views & Analysis/ Views and analysis

Omnichannel customer-centric teams and the future of pharma CRM

mike.hammerton@pharmaphorum.com CRM, customer engagement, marketing, Omnipresence 0 Comment

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move

Omnichannel customer-centric teams and the future of pharma CRM

https://pharmaphorum.com/views-and-analysis/omnichannel-customer-centric-teams-and-the-future-of-pharma-crm/

Sales and Marketing/ Views & Analysis/ Views and analysis

Nine for 2021: Addressing the pandemic legacy

mike.hammerton@pharmaphorum.com 2021, biologics, biosimilars, China, CNS, customer engagement, Nine for 2021 0 Comment

In this second ‘Nine for 2021‘ article, IQVIA’s Sarah Rickwood looks at four issues which will directly impact

Nine for 2021: Addressing the pandemic legacy

https://pharmaphorum.com/views-analysis-sales-marketing/nine-for-2021-pandemic-legacy/

Sales and Marketing/ Views & Analysis/ Views and analysis

Time to change the channel? The future for customer engagement models

mike.hammerton@pharmaphorum.com commercial strategy, COVID-19, customer engagement, Multichannel, omnichannel, Sarah Rickwood 0 Comment

Sarah Rickwood delves into IQVIA data to find out exactly how pharma’s HCP engagement has changed over COVID-19,

Time to change the channel? The future for customer engagement models

https://pharmaphorum.com/sales-marketing/time-to-change-the-channel-the-future-for-customer-engagement-models/

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