What CX Tech Innovations Options Are Ripe for Consideration?Innovation is often driven by frustration. Scaling and adopting innovative solutions always works best if it gets rid Share XWhat CX Tech Innovations Options Are Ripe for Consideration?https://pharmaphorum.com/views-and-analysis/what-cx-tech-innovations-options-are-ripe-for-consideration/
Customer engagement and pharma’s field force futureHow healthcare professionals (HCPs) prefer to engage with pharma companies has been changing for some time, and COVID’s Share XCustomer engagement and pharma’s field force futurehttps://pharmaphorum.com/webinars/axtria-customer-engagement-pharmas-field-force-future-digital-transformation/
Reality Check | Is Your Current Customer Engagement Solution the Best Choice for All Markets?Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably. Once they were used Share XReality Check | Is Your Current Customer Engagement Solution the Best Choice for All Markets?https://pharmaphorum.com/views-analysis-sales-marketing/is-your-customer-engagement-solution-the-best-choice-for-all-markets/
Omnichannel customer-centric teams and the future of pharma CRMIf pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move Share XOmnichannel customer-centric teams and the future of pharma CRMhttps://pharmaphorum.com/views-and-analysis/omnichannel-customer-centric-teams-and-the-future-of-pharma-crm/
Nine for 2021: Addressing the pandemic legacyIn this second ‘Nine for 2021‘ article, IQVIA’s Sarah Rickwood looks at four issues which will directly impact Share XNine for 2021: Addressing the pandemic legacyhttps://pharmaphorum.com/views-analysis-sales-marketing/nine-for-2021-pandemic-legacy/
Time to change the channel? The future for customer engagement modelsSarah Rickwood delves into IQVIA data to find out exactly how pharma’s HCP engagement has changed over COVID-19, Share XTime to change the channel? The future for customer engagement modelshttps://pharmaphorum.com/sales-marketing/time-to-change-the-channel-the-future-for-customer-engagement-models/
Accelerating pharma’s digital IQ as customer engagement evolvesThe COVID-19 pandemic has brought many changes to the pharmaceutical industry, among them how companies can continue to Share XAccelerating pharma’s digital IQ as customer engagement evolveshttps://pharmaphorum.com/digital/veeva-customer-engagement-webinar/
How can biotechnology, pharmaceutical and medical device companies achieve the full potential of content personalisation?By Carlos Casanova Healthcare and life sciences companies have an unrealised opportunity to maximise the benefits of personalising Share XHow can biotechnology, pharmaceutical and medical device companies achieve the full potential of content personalisation?https://pharmaphorum.com/views-analysis-sales-marketing/full-potential-content-personalisation/
The changing face of pharma’s customer engagementSarah Rickwood looks at five key trends in the new customer model It is easy to be distracted Share XThe changing face of pharma’s customer engagementhttps://pharmaphorum.com/views-analysis-sales-marketing/the-changing-face-of-pharmas-customer-engagement/
