IQVIA Launches ePromo – a new Commercial Content Management Solution
Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success.
The pharma industry is moving on from merely broadcasting on social platforms and starting to listen and engage, appreciating the benefits of mining these rich seams of data.
Understand the habits and preferences of target markets in detail with AI.
The industry must update its strategy for the digital age.
Tailoring messages to the recipient’s needs results in a higher open rate and greater engagement.