content marketing

Sales & Marketing

Go slow to go fast: Setting a content transformation journey...

Pharma marketing is evolving and it’s evolving quickly. How can organisations successfully ride the wave of this transformation?

Sales & Marketing

Making data work by delivering relevant content to HCPs

Healthcare providers (HCPs) are facing a digital deluge and successive studies reveal that most messaging gets lost in the flood. The torrent of ill-directed communication and ill-

News

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21GRAMS and McCann Health take top spot at PM Society Awards...

After two years of virtual events, the PM Society celebrated its 36th annual awards with an in-person ceremony at London’s Grosvenor House on Friday 11 March.

White Papers

4 ways emerging pharma companies can harness marketing conte...

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game - despite having fewer resources than bigger

Views & Analysis

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Future-proofing pharma with a multichannel approach to sales...

Deploying a multichannel approach to marketing, backed by the use of advanced analytics, could help pharma evolve and secure a successful future, but remaining inactive in this area would be a

Partner Content