content marketing

Sales & Marketing

Making data work by delivering relevant content to HCPs

Healthcare providers (HCPs) are facing a digital deluge and successive studies reveal that most messaging gets lost in the flood. The torrent of ill-directed communication and ill-

News

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21GRAMS and McCann Health take top spot at PM Society Awards...

After two years of virtual events, the PM Society celebrated its 36th annual awards with an in-person ceremony at London’s Grosvenor House on Friday 11 March.

White Papers

4 ways emerging pharma companies can harness marketing conte...

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game - despite having fewer resources than bigger

Views & Analysis

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Future-proofing pharma with a multichannel approach to sales...

Deploying a multichannel approach to marketing, backed by the use of advanced analytics, could help pharma evolve and secure a successful future, but remaining inactive in this area would be a

Partner Content

Making the most of your remaining annual budget.

Partner Content

Making the most of your remaining communications budget

pharmaphorum connect's Mark Walmsley describes seven projects to maximise remaining communications budgets.

Articles