Healthcare providers (HCPs) are facing a digital deluge and successive studies reveal that most messaging gets lost in the flood. The torrent of ill-directed communication and ill-
After two years of virtual events, the PM Society celebrated its 36th annual awards with an in-person ceremony at London’s Grosvenor House on Friday 11 March.
Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game - despite having fewer resources than bigger
Deploying a multichannel approach to marketing, backed by the use of advanced analytics, could help pharma evolve and secure a successful future, but remaining inactive in this area would be a
New tools from the social media providers mean valuable content can be directed at specific recipients to build trust and, over time, sales, as the traditional 'push' advertising routes and met
Drug discovery is usually a goal-driven and iterative process, as researchers look for innovative new routes to target particular diseases and study those diseases in afflicted patients to learn ho