Assessing provider (and patient) motivation
Research points to the need for greater engagement with behavioural science among medical affairs professionals.
Behavioural science can be applied to inform and improve outcomes all round.
Research shows industry needs to see more evidence of success for wider adoption.
Tom Bradley offers a lesson in improving hiring processes. As formerly rock-solid revenue streams dry up, many life sciences companies are paying closer than ever scrutiny to operating costs. With people costs…