Real-world evidence and qualitative research: the ELICIT podcastIn the first episode of the ELICIT podcast, a new series produced in partnership with Cerner Enviza, the Share XReal-world evidence and qualitative research: the ELICIT podcasthttps://pharmaphorum.com/podcast/real-world-evidence-and-qualitative-research
Bad behaviour: why understanding human behaviour can improve outcomesWhy did I do that? A common question I often ask myself after opening the biscuit packet for Share XBad behaviour: why understanding human behaviour can improve outcomeshttps://pharmaphorum.com/views-analysis-sales-marketing/bad-behaviour-human-behaviour-improve-outcomes/
Behaviour science: the new capability every pharma company should be buildingMark Lightowler takes a look at why medical interventions are evolving beyond drugs to also help patients change Share XBehaviour science: the new capability every pharma company should be buildinghttps://pharmaphorum.com/views-analysis-sales-marketing/behaviour-science-capability-pharma/
Digital patient solutions: the secret to delivering and securing adoptionThe pharmaceutical industry faces a perfect storm, with unsustainable growth in healthcare costs, increasing costs of drug discovery, Share XDigital patient solutions: the secret to delivering and securing adoptionhttps://pharmaphorum.com/white-papers/digital-patient-solutions-the-secret-to-delivering-and-securing-adoption/
Assessing provider (and patient) motivationBehavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also, Share XAssessing provider (and patient) motivationhttps://pharmaphorum.com/views-and-analysis/assessing-provider-and-patient-motivation/
Encouraging HCPs to ‘stop and think’Healthcare professionals (HCPs) strive to give their patients the best possible care and treatment, but it’s a tough Share XEncouraging HCPs to ‘stop and think’https://pharmaphorum.com/views-and-analysis/encouraging-hcps-to-stop-and-think/
Adherence – Don’t Remind Me!The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course Share XAdherence – Don’t Remind Me!https://pharmaphorum.com/sales-marketing/adherence-dont-remind-me/
Metrics to meaning: demonstrating the value of medical communicationsOverview Medical affairs and publications teams are under increasing pressure to demonstrate effectively the success of the medical Share XMetrics to meaning: demonstrating the value of medical communicationshttps://pharmaphorum.com/sales-marketing/metrics-to-meaning-demonstrating-the-value-of-medical-communications/
The art of storytelling in clinical data communication − what we can learn from Batman and the Joker?What can we learn from Batman and the Joker, the greatest hero/villain pairing of all time? Their co-dependent Share XThe art of storytelling in clinical data communication − what we can learn from Batman and the Joker?https://pharmaphorum.com/r-d/views-analysis-r-d/art-storytelling-clinical-data-communication/
