behavioural science
Medical affairs: learning to change behaviour?
Research points to the need for greater engagement with behavioural science among medical affairs professionals.
Harnessing behavioural science for smart communications
Behavioural science can be applied to inform and improve outcomes all round.
New research: can pharma get healthy rewards for good behaviour?
Research shows industry needs to see more evidence of success for wider adoption.
How to eliminate hiring process inefficiencies
Tom Bradley offers a lesson in improving hiring processes. As formerly rock-solid revenue streams dry up, many life sciences companies are paying closer than ever scrutiny to operating costs. With people costs…