News AI helping us make smarter, faster decisions, says Novartis ... Novartis is trialling artificial intelligence (AI) in settings across drug discovery and drug development to help its scientists improve decision making.
Views & Analysis Digital Health Round-up: Watson's first hiccup Are cracks beginning to show in IBM Watson's portrait of an AI-powered future?
News IBM Watson and Atrius to encourage patient-doctor dialogue Partnership will help better inform care decisions made between doctors and patients.
Views & Analysis Digital Health Round-up - Is AI the future of cancer drug de... Does artificial intelligence hold the key to cancer drug R&D?
News BERG begins trial for AI-engineered brain cancer drug Drug will be tested as a monotherapy for glioblastoma multiforme.
News Three digital health systems to be piloted across four NHS t... Systems will focus on bedside observations, gestational diabetes and COPD.
Patients Making direct-to-patient work, with Matt Wadyka Matt Wadyka, chief client strategy officer at Inizio Medical, spoke to pharmaphorum about the ins and outs of direct-to-patient programmes in pharma.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.