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Webinars

Synthetic control arms in clinical trials: Making it happen

Across the industry, pharma companies are turning to AI and real-world data to address many of the challenges of running clinical trials.

Sales & Marketing

Utilising real-time data to improve customer engagement

Oskar Möbert, vice president, OpenData Europe at Veeva Systems, tells us how they are reimagining customer reference data to boost pharma rep productivity, enable more personalised engageme

Oncology

AI providing the edge against cancer?

The global R&D pipeline is dominated by potential treatments in oncology and this is also where the investment is flowing.

Digital

Health Innovators: Senseonics’ Francine Kaufman

In the most recent of the Health Innovators video series, pharmaphorum's founder, Dr Paul Tunnah, chats with the chief medical officer of Senseonics.

R&D

Janssen on driving R&D innovation with data science

The amount of patient data has skyrocketed, providing opportunities to gain a deeper understanding of diseases that are particularly complex or areas with a high level of unmet need, accord

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