News Area23 and McCann triumph at the 2018 Creative Floor awards There were big wins for Area23 and McCann Health at the 2018 Creative Floor Healthcare Awards last night.
News WPP makes US changes to Sudler, Ogilvy CommonHealth and ghg New WPP chief executive Mark Read has overseen a reorganisation of the communications group’s healthcare brands in the US.
News FCB Health opens Frankfurt office as part of European expans... FCB Health has expanded its global footprint, opening a new office in Frankfurt and bringing its network ambassadors model to Amsterdam and Zurich.
News Havas invests in US multicultural marketing agency Republica The Havas Group has taken a stake in Miami-based multicultural marketing agency Republica, in a move that will support its expansion to other key US markets such as New York, Chicago and Lo
News FCB Health evolves Hudson Global into Area 23 On Hudson FCB Health has evolved its Hudson Global agency into a new offering that will be under the leadership of its Area 23 communications agency.
Views & Analysis Applying the tech toolbox Faruk Capan of Intouch Solutions, explains how pharma and marketers should be partnering to understand patients’ needs.
News Japan follows UK in GSK's comeback tour for Blenrep The revitalisation of GSK's blood cancer therapy Blenrep continues with a second approval, in Japan, as a second-line treatment for multiple myeloma.
Market Access Sponsored Bridging research and clinical guidelines – interactive stra... Medical affairs is evolving. Understanding how to harness real-world data and digital insights is essential.
