ABPI code

Market Access

Industry can support clinicians with prescribing decisions

The ABPI has launched a new guide to how the pharmaceutical industry can help healthcare professionals with complex prescribing decisions.

News

AZ, Leo, and Daiichi Sankyo rapped for ad transgressions

Leo Pharma, AstraZeneca, and Daiichi Sankyo are the latest drugmakers to fall foul of UK guidelines on advertising of medicines.

Sales & Marketing

The challenges of the PMCPA new social media guidelines

The Prescription Medicines Code of Practice Authority (PMCPA) has recently published new social media guidance to help pharma companies apply the high standards demanded by the industry's C

News

Hilversum, The Netherlands - April 03, 2014. Image of a touch screen Android phone with social media apps.

ABPI code updated with first social media guidance

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time.

Views & Analysis

Stay calm and carry on: How to implement the updated ABPI co...

Don’t panic – that’s the message from one ABPI code expert who tells Amanda Barrell it’s time to take stock and prioritise.

News

Male Doctor In Office Working At Computer

Payments from UK pharma to healthcare professionals increase...

The UK’s pharmaceutical industry has published headline figures from its Disclosure UK scheme, showing payments from pharma to healthcare professionals increased in 2019.

Industry can support clinicians with prescribing decisions

AZ, Leo, and Daiichi Sankyo rapped for ad transgressions

The challenges of the PMCPA new social media guidelines

ABPI code updated with first social media guidance

Stay calm and carry on: How to implement the updated ABPI co...

Payments from UK pharma to healthcare professionals increase...

Incyte blocks US launch of Sun Pharma's alopecia drug

Global reach, personal touch: Mastering customer engagement ...

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--Frontiers Health 2022
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--ASCO 2019 and the future of oncology
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--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
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