Views & Analysis

Views & Analysis
Finding the right value proposition

Finding the right value proposition

With health technology assessment organisations becoming more powerful in Europe, and huge public scrutiny on drug prices in the US, it’s vitally important that pharma companies start thinking abo

Views & Analysis
Measuring and celebrating making a difference

Measuring and celebrating making a difference

Aurora’s Siân Hurst and Chris Bath explain how using data-driven insights to build comms programmes can lead to more impactful outcomes for clients and patients

Views & Analysis
Sales-and-Marketing-Innovation-2019-1200x675-TW

Deep Dive: Sales & Marketing Innovation 2019

It’s fair to say that pharma sales & marketing is under more pressure than ever before, with monumental changes across the industry forcing marketers and sales forc

Views & Analysis
Assessing provider and patient motivation

Assessing provider (and patient) motivation

Behavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also, more importantly, it gives us strategies that we can apply t