Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

To stay relevant, medical affairs teams must adapt how they work to meet new demands with greater agility and efficiency.

Sales & Marketing

Dermot Kenny, who leads STEM and Research Partnership at Inizio Advisory, shares his journey from bench scientist to CEO in a new 12 Questions With.

Sales & Marketing

The call lasted ten minutes. My manager was apologetic. HR was professional.

Sales & Marketing

The rise of NP/PA influence is not a passing trend; it is a structural realignment of US healthcare. These clinicians are the connective tissue.

Sales & Marketing

The findings from the Medidata-commissioned survey confirm that AI implementation in clinical trials has moved firmly beyond theoretical discussion.

Sales & Marketing

Omnichannel didn’t fail pharma. Our metrics did. In 2026, fixing that won’t be optional.