Views & Analysis

Views & Analysis
healthcare professional

Amplifying HCP engagement using modular content

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so

Sales & Marketing
Pharma’s New Frontier
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Pharma’s New Frontier

MSLs are in prime position to build new structures of engagement as the pharma industry recalibrates after the disruptive force of the pandemic.

Sales & Marketing
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The one sure way to escape bullying

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a big

Sales & Marketing
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The power of reflection

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional, and global life science communications to offer some little tips for enjoying a bi