Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Deep Dive: Communications & Commercialisation 2023

The battle over drug pricing reforms in the US is heading for the courtroom as multiple pharma companies file legal challenges against the controversial Inflation Reduction Act.

Sales & Marketing

Improving access to brand planning tools through modular off...

Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores the ways brand leaders can leverage specific brand planning tools as an alternative to full suite platforms

Sales & Marketing

Why pharmacies are turning to route optimisation

If the pandemic taught pharmaceutical suppliers anything, it’s the need to be prepared for spikes in demand, as well as ensure the right drugs get to the right people on time.

Sales & Marketing

Harnessing CRM to drive innovation, strong customer experien...

Life Sciences companies are embracing Customer Relationship Management (CRM) platforms to streamline operations and drive business growth in an increasingly complex landscape.

Sales & Marketing