Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Minutes to answers: Compliant chat builds more meaningful HC...

As therapies become more complex, field reps and doctors are finding new ways to create purposeful interactions in the time of need.

Sales & Marketing

You’re trusted less than a waiter and more than a pilot, but...

Sobering results from a YouGov poll across the UK show that 33–54-year-olds have the least amount of trust in pharmaceutical companies - but the industry is well-placed to regain it.

Sales & Marketing

digital paper airplanes flying towards bullseye

Could the way you work be inhibiting digital success?

Pharma companies are investing a lot of money in digital products, but not all of them are delivering the expected results.

Sales & Marketing

Changing Faces May-June 2024: Agency, consultancy, and inves...

For a super-sized hires round-up, our list of hires in the agency and consultancy world for May and June is surprisingly concise.

Sales & Marketing

How to harmonise global content strategies with local needs ...

Any pharma business operating on a global scale would naturally strive to execute a uniformed content marketing strategy across all markets.

Sales & Marketing

Cannes Lions flags image for a creative review of the event

Creative review: The Cannes Lions trends that pharma needs t...

Pharma creative needs to stand up and be counted.

Minutes to answers: Compliant chat builds more meaningful HC...

You’re trusted less than a waiter and more than a pilot, but...

Could the way you work be inhibiting digital success?

Changing Faces May-June 2024: Agency, consultancy, and inves...

How to harmonise global content strategies with local needs ...

Creative review: The Cannes Lions trends that pharma needs t...

Sleep apnoea drug firm Apnimed files for IPO

Discover a new era of healthcare panel engagement: Grounded ...

Views & Analysis

Editor's Picks