Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

The AI edge: Redefining commercial excellence in 2025

Biopharma companies are increasingly turning to artificial intelligence (AI) to enhance customer-focused commercial strategies, driving more tailored engagement and improved operational eff

Sales & Marketing

5 strategies to retain top talent

The pharma sales industry is in the midst of rapid transformation, fuelled by digital disruption and dynamic market forces.

Sales & Marketing

Industry Insights: A Solution Spotlight – EVERSANA COMPLETE ...

In 2020, commercial leadership at EVERSANA, well versed in the transformation of the contract research organisation (CRO) sector, believed that the often slow-to-pivot pharmaceutical indust

Sales & Marketing

A five-step approach for optimising established brands' port...

Established brands represent the majority of portfolios across pharma’s global affiliates that are often neglected, with revenue and profit growth untapped.

Sales & Marketing

Being loud

Oliver Stohlmann’s Corporate Survival Hacks series draws on experiences of working in local, regional, and global life sciences communications to offer some little tips for enjoying a big b

Sales & Marketing

Why a healthy search strategy can power pharma brand growth

‘Cyber-chondria’ has become an endemic part of our daily lives since the term - which describes people who search online to understand symptoms and improve their health - was coined in

The AI edge: Redefining commercial excellence in 2025

5 strategies to retain top talent

Industry Insights: A Solution Spotlight – EVERSANA COMPLETE ...

A five-step approach for optimising established brands' port...

Being loud

Why a healthy search strategy can power pharma brand growth

PMV cues up filing for first p53-directed cancer therapy

Discover a new era of healthcare panel engagement: Grounded ...

Views & Analysis

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