Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

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Launch Excellence: Moments of Truth

The launch environment for pharmaceutical industry products is evolving at pace with new scientific discoveries and shifting engagement patterns, creating challenges and opportunities.

Sales & Marketing

commercialisation of digital innovation - the new frontier

Why commercialisation is the next frontier for digital innov...

In March, Cigna and its pharmacy benefit manager subsidiary Evernorth announced plans to limit spending increases on GLP-1 drugs at 15% per year.

Sales & Marketing

Neil Newhouse, Kathy Rice, Greg Walden, and Friz Bittenbender at BIO 2024

At BIO 2024, an industry vows to reclaim its narrative

At BIO2024 experts agreed that in a period where pharma is deeply unpopular, the industry must be proactive in telling its story.

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12 Questions with Kirsten Parr

Kirsten Parr heads up CMC Connect, a division of IPG Health Medical Communications, and has over 25 years’ experience in the industry.

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12 Questions with Michael Stevinson

Michael Stevinson is Global Agency Head at Caudex, an IPG Health Medical Communications company.

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12 Questions with Pilar de la Rocha Mur

Pilar de la Rocha Mur is Head of Clinical Operations EMEA (Europe, Middle East, and Africa) at BeiGene.

Launch Excellence: Moments of Truth

Why commercialisation is the next frontier for digital innov...

At BIO 2024, an industry vows to reclaim its narrative

12 Questions with Kirsten Parr

12 Questions with Michael Stevinson

12 Questions with Pilar de la Rocha Mur

AZ's ATR inhibitor ceralasertib flunks lung cancer test

How to meet your physicians where they are online

Views & Analysis

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