Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Revitalising life sciences hiring: The case for creative rec...

The labour market in the life sciences sector has stabilised, but employers are still finding it challenging to attract the best talent.

Sales & Marketing

Optimising HCP engagement through a data-driven omnichannel ...

To encourage the uptake of complex therapies in clinical practice, brand teams must ensure they use data-driven insights to understand the needs and preferences of healthcare professionals

Sales & Marketing

Employees at modern office in meeting room

Changing Faces – Board appointments September 2024

September brought numerous noteworthy appointments to boards of directors and advisory boards in the pharma, biotech, and agency worlds.

Sales & Marketing

Importance of choosing the right POC marketing partners in h...

With the fast-paced tech transformation of the healthcare marketing industry taking place, making the right choices when selecting point of care (POC) marketing partners can make or break a

Sales & Marketing

Do HCPs really want the return of in-person meetings?

It is easy to assume that healthcare providers (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years.

Sales & Marketing