Shifting the paradigm in pharma marketing with content transformation

Pharma marketing has long relied on sending singular messages through mass media channels with the goal to influence a broad ecosystem of customers. With the need for greater global scale and speed in today's dynamic environment, this traditional approach is no longer successful. But a pharma marketing transformation is the new frontier.

Today, the industry demands new marketing strategies and a more personalised approach to patient engagement and patient-centred care. In this pharmaphorum webinar, brought to you by EVERSANA INTOUCH, we’ll hear from Takeda’s Melanie Walsh, a leader of this paradigm shift in pharmaceutical marketing. Pharmaphorum editor-in-chief Jonah Comstock will moderate a sit-down discussion followed by an audience Q&A.

Content transformation for pharma companies

Join us on September 25 at 12pm EST, 5pm BST for this engaging and informative discussion with a noted customer experience and digital transformation expert, who will discuss learnings from her pharmaceutical industry experience at Takeda and Biogen.
In this 30-minutes webinar, participants will learn more about this industry transformation and how to position themselves on the inside track as pharma marketing evolves.

An opportunity for pharmaceutical industry insiders

This webinar will help build skills for healthcare marketers, digital teams, chief marketing officers, or anyone involved in the marketing side of the pharmaceutical industry or associated organisations. If you want to learn about content velocity or transformation in pharma marketing, check out this presentation.

Learning objectives:

• Learn why there’s a shift in the paradigm for pharmaceutical marketing and how to shift towards a more adaptive model with more personalised, customer-focused content generation.
• Consider key elements and best practices to successfully transform ways of working and scale your content generation to make the greatest business and brand impact for pharma companies.
• Explore digital marketing innovations that are accelerating content transformation.

About the speakers

Melanie Walsh, senior director, IBD Franchise Customer Experience and Digital Innovation, at Takeda, is a proven strategic leader in creative services, production, marketing, and marketing operations with extensive experience building and leading teams across both regulated and non-regulated industries. Currently, Melanie leads the Customer Experience and Innovation vertical within US Entyvio’s marketing team at Takeda. In this role, she is responsible for driving more personalised and digitally focused marketing efforts leveraging customer insights, as well as guiding new ways of working including Agile marketing. Prior to Takeda, she led the Marketing Excellence and Operations team at Biogen. Her team included an internal agency, external agency management and marketing operations, specifically Medical/Legal/Regulatory material review, proofreading, print, fulfilment, and asset management.

Image

Jonah Comstock, editor-in-chief at pharmaphorum (moderator), is a veteran digital health journalist who now covers the pharmaceutical sector more broadly. An early hire at MobiHealthNews, he most recently led editorial efforts at HIMSS Media before coming to pharmaphorum in 2022. He holds an MS in Journalism from Columbia University and a BS in English and Philosophy from The College of Wooster.