Sales & Marketing News | pharmaphorum

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HHS and FDA announced a new policy change that would require pharma companies to list drug information much more extensively in broadcast ads.

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Lilly has launched a new awareness campaign in the US, focusing on dementia, and named A-list actress Julianne Moore to front it.

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Lundbeck has announced a major change to its commercial strategy, withdrawing from 27 markets and handing day-to-day operations to partners.

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Novo Nordisk and Eli Lilly's GLP-1s offer big health benefits and are cost-effective at current US prices, but affordability remains an issue.

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The FDA has set up a green list of overseas sources for GLP-1 ingredients to try to block imports of illegitimate and potentially unsafe materials.

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The FDA's earlier decision to publish complete response letters was largely a repackaging of existing information, but now it has gone much further.