News Takeda to cut IT, marketing and sales jobs after Shire merge... Takeda aiming for $1.4bn savings per year
News Customer centricity vital to pharma branding - white paper Customer centricity and collaboration must be at the heart of any pharma branding campaign, according to a new white paper.
Sales & Marketing Key payer backs Ultragenyx' rare rickets drug at $200,000 pe... Express Scripts' Miller backs "responsible" price
News Pacira CEO hopes for further expansion to US nerve block lab... CEO wants "broad nerve block label" for Exparel
AbbVie Biogen gets go-ahead for EU Humira launch in October But deal with Samsung prevents US launch until mid-2023
Digital Life sciences failing to keep pace with digital revolution -... Focus on services, not products, report argues.
News US pharma tariffs of up to 100% finalised by Trump Trump signs his pharma tariffs executive order, which won't affect most large pharma groups but could deal a hefty blow to smaller companies.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.