Where pharma stands on patient centricity, engagement, and trust: the pharmaphorum podcast
In the latest episode of the pharmaphorum podcast, editor in chief Jonah Comstock catches up with Pervaise Khan, Managing Director of Life Sciences, UK and Ireland, Accenture.
Jonah and Pervaise take a broad look at pharma’s relationship with its end users – the patients. They discuss the structure of the industry and how it’s changing; the importance of patient trust as well as patient input/engagement; and some practical tips for pharma, especially pharma marketeers, to up their patient centricity game.
Tune in for a consultant’s perspective on the pharma industry and how to do right by patients while still running a successful, profitable company.
You can listen to episode 52 of the pharmaphorum podcast in the player below, download the episode to your computer or find it – and subscribe to the rest of the series in iTunes, Spotify, acast, Stitcher and Podbean.