Views & Analysis Effective support for self-managing chronic illness Healthcare support systems that take a truly patient-centric approach can promote optimum outcomes.
Views & Analysis Adherence support for heart patients in Abu Dhabi Tailored behaviour-change programmes can help people improve and maintain medicines adherence.
Views & Analysis Patient support: balancing technology with the human touch Tangible improvements can be seen in clinical outcomes and treatment satisfaction if patients are involved.
Views & Analysis Using market research to facilitate patient centricity Pharma needs a full picture of insights from all stakeholders, including patients, from the earliest stages of the product lifecycle.
Views & Analysis Face-to-face learning in a digital world Traditional ways of interacting should not be forgotten in a digital world.
Views & Analysis Patient-centric trials – dream or reality? Many pharma companies claim to put patients at the heart of research, but how many live up to these expectations?
Sales & Marketing Biotech is back, with Craig Ackerman In Philadelphia this month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
