Patients

Views & Analysis
David-Mitchell_banner_570x320

Interview: David Mitchell of Patients For Affordable Drugs

In the latest edition of our Deep Dive magazine - Deep Dive: Patient Centricity II - David Mitchell, President of Patients For Affordable Drugs, speaks to pharmaphorum’s Andrew McConaghie about why the organisation was set up and why its campaigning work is so important for patients.

Views & Analysis
doctor is sending result of medical test to patient on tablet computer

Improving health literacy is in pharma’s interests

Patients who understands the information provided about their health are more likely to adhere to a medicine regime and feel empowered to take steps towards healthier lifestyles. To what extent are pharma companies taking the initiative?