Patients Views & Analysis | pharmaphorum

Friday 12 December 2025

Views & Analysis

Market Access

medicine innovation

England’s Innovative Medicines Fund hits another milestone

Leela Barham takes a look at the latest milestone on what will have been a close to three-year journey to an Innovative Medicines Fund (IMF) in England.

Patients

pharmacists

Appreciating pharmacists’ role in healthcare

Parisa "Risa" Vatanka, PharmD, CTTS, senior director of corporate alliances at the American Pharmacists Association (APhA), tells us about the ideal role of pharmacists in patient care and

Views & Analysis

close up of a prescription bottle with white tables falling out on top of a group of hundred dollar bills

How celebrity investor Mark Cuban is tackling out-of-control...

American entrepreneur and investor Mark Cuban tells us why he and his partners launched the Mark Cuban Cost Plus Drug Company (MCCPDC), a public-benefit corporation and online pharmacy that

Patients

diversity pathway

Representation in UK pharma: A progress report

Pharma understands that building equitable health services starts with building equitable institutions.

Patients

Multiethnic group of young people putting their hands on top of each other. Close up image of young students making a stack of hands.

Taking patient engagement efforts beyond box-ticking

Most pharma and biopharma executives agree the patient voice should be at the centre of everything they do.

Patients

commercial research

Conducting successful commercial research in a primary care ...

The primary care setting has garnered significant attention from industry stakeholders due to its promise in commercial research.