Tracking Your KOL Activities

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During our research, we noticed something very interesting about Pharma using Microsoft Excel.

A lot of people talked about using Excel to track and plan their work with KOLs to see which KOL was involved in which activity, who’s interacting with whom, etc.

And that’s understandable because Excel is pretty good, you already know how to use it, and you don’t have to pay for it from your annual budget!

But what happens when the disadvantages of using an Excel tracker outweigh the benefits? What happens when everyone wants to track their work with KOLs in real-time, generate customised KOL management reports at the touch of a button, and integrate KOL profiles so everyone can see which other companies your KOLs are working with?

Why do people still struggle on with Excel in these situations?

Well, it seems it’s because many people believe that the next step-up would involve getting a large, complicated, expensive, heavy CRM tool. Many just don’t want to commit to all that, especially given the significant implementation and running costs for such systems.

“It’s like using a sledgehammer to crack a nut, and an incredibly expensive sledgehammer at that!” was the consensus.

And that’s exactly why we created Superfly – a super-simple, super-effective, and super-easy tool to plan and track your activities/interactions with KOLs.

With no per-user license fees, no extended learning curves, not even a user manual!

So, for people (perhaps like you) who just don’t have the time, inclination, or budget to even think about a big, bloated CRM tool, Superfly could be the answer to help you revolutionise your KOL management process – just like it’s doing right now for Medical Affairs, Commercial, and Brand teams in over 50 countries world-wide.

Costantino Ciotti

Services & Innovations

+44 (0)20 8191 9823