5 Ways to Make Your Pharma Marketing More Personal
Personalization in marketing–the practice of understanding and delivering content when and where people are ready to accept it–in any industry is key, but perhaps even more so in healthcare. If we’ve learned anything as marketers in 2020, this new landscape demands personalization to break through the noise and reach and engage with people during their unique health journey.
As pharma marketers, you are always searching for ways to provide accurate information about your product and package it in a myriad of different ways–all while facing many restrictions. Making sure your objectives and strategies are the most effective today–how you engage with patients, provide information, and make sure people have what they need–will be key to delivering results if you’re keeping the wants and needs of people front and center.
1. Meet people where they are
It might be obvious to state that people are going online for their healthcare, but the numbers are staggering: 5% of all Google searches are health-related. And with nearly 1.1 million people connected with our online health communities on Facebook and Instagram and average Facebook engagement rates more than 22 times the average benchmark, the power of social media cannot be underestimated when it comes to health experiences.