Oncology Views & Analysis

Views & Analysis

ESMO 2019 roundup

The European Society for Medical Oncology (ESMO) is growing in stature, with an increasing number of oncology-focused pharma companies choosing it as a forum to reveal their latest studies.

Views & Analysis

Transforming oncology with a pan-European approach to data s...

Between genomic data, electronic health records and digital health tools, we have all the information we need to transform the fortunes of people living with cancer – but how do we ensure i

Views & Analysis

The Japanese healthcare revolution

Something that always strikes me when visiting Japan is the uber-modern infrastructure and services enjoyed by residents and visitors alike.

Deep Dive

The promise and pitfalls of molecular testing in oncology

Great strides have been made in the diagnosis and treatment of cancer. However, a variety of challenges remain that frustrate both physicians and patients.

Deep Dive

Smarter thinking about pharmaceutical marketing

Robb DeFilippis, from end-to-end global creative production and sourcing partner Tag, discusses how a more effective multichannel pharma marketing approach can positively affect patient out

Views & Analysis