Wellframe hopes to offer 'digital concierge' after $20m funding round

Wellframe, a company focused on digital health management, has closed a series C funding round raising $20 million, to expand its offering to include a “digital health concierge” helping patients with finance and admin.

BlueCross BlueShield Venture Partners led the funding round, with several strategic investments from Wellframe clients.

Existing investors Threshold Ventures and F-Prime Capital, which led a $15 million Series B round, also participated.

The funding will support company growth, including hiring in its Boston office, and will help it gain traction in the Digital Health Management market, as well as expanding its services to include a digital “concierge” that will help people navigate the complex US health system.

Health plans across the country use Wellframe’s technology to improve member experience and outcomes.

The company has increased its US health plan client base over the last year, and now supports clients across commercial, Medicaid, Medicare, and exchange lines of business.

Wellframe has a patented app that extends the reach and effectiveness of care teams, delivering interactive clinical programmes to members’ smartphones or tablets.

The app translates evidence-based, peer-reviewed guidelines and literature into an interactive daily checklist for patients.

As patients engage with the Wellframe app, their data is shared in real time with their care team through the care team dashboard, which uses advanced algorithms to generate early intervention alerts.

With secure two-way messaging, Wellframe aims to build long-term, trusted relationships between patients and care teams.

Concierge

Wellframe will use the funding to accelerate the next stage of its development – Digital Health Advocate.

This solution expands support for members beyond their clinical needs, to include administrative, financial and healthcare system navigation.

Sometimes referred to as a digital concierge offering, this model streamlines patient interactions across multiple health plan service lines to deliver a convenient and immediate experience through a mobile app.

The move suggests Wellframe is looking to produce services similar to the AC Wellness Network, which last year started working with Apple to offer employees similar services.

Jacob Sattelmair, Wellframe CEO and co-founder, said: “Health plans are under increasing pressure to differentiate themselves in a rapidly evolving market. We are gratified by what this round of funding indicates about the value we bring to our clients in partnering closely with them to re-imagine the relationship they have with their members.”