Healthcare

Sales & Marketing

PAs and NPs: Insights spotlight on advanced practice provide...

Physician associates (PAs) and nurse practitioners (NPs) have received widespread attention in the past few years.

Market Access

Why we need to support healthcare’s vital acceleration

What do I mean by vital acceleration?

Market Access

Nine for 2023, part three: thriving or surviving?

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry

Digital

How can pharma teams optimise their HCP portals to strengthe...

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time bet

Digital