Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication.
Testing drug compounds on a chip designed to mimic human organs sounds closer to science fiction than reality, yet the technology already exists and is already being put to use.
Aaron Gani, founder and CEO of BehaVR, and Krys Zaluski, director of business development, digital health at Sumitomo Pharma, discuss their groundbreaking partnership to develop and commerc
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.