Digital Health Views & Analysis

Views & Analysis

Digital

The life sciences industry is flexing towards innovation in new areas, faster than ever before, and increasing patient care in astonishing ways.

Sales & Marketing

In recent years, social media has evolved into an essential part of pharma operations, for better or worse.

Digital

Influencer culture has well and truly taken over the internet.

Digital

Cost-effectiveness modelling is a powerful tool in understanding the value health interventions can bring to populations.

Digital

Each year, pharma and life sciences invest large amounts of time and money in creating content designed to attract HCPs and call them to action.

Digital

Despite significant scientific achievements, cancer remains a tough opponent in the healthcare industry.