Views & Analysis

Views & Analysis
Peter Barschdorff

Harnessing data and insights for success

Ahead of the eyeforpharma Awards shortlist announcement this week, we spoke to judge and commercial insights executive Peter Barschdorff about how data and insights are changing pharma

Digital
Jennifer Turgiss

Making behaviour change stick

Behaviour change is set to become a key skill for pharma companies in the very near future – an essential beyond-the-pill strategy, often delivered via digital tech, that can help keep peop