Digital Health Views & Analysis

Views & Analysis

15 pharma trends for 2020

Real world evidence, patient centricity and new digital experiences are among the top 15 trends set to change clinical research and treatment commercialisation in 2020, according to Syneos

Views & Analysis

The concept of a new year with new ideas. Hand showing light bulb with luminous numbers 2020.

Nine for 2019: how did we do on our predictions, and what do...

Year-ends prompt reflection, both on what’s happened in the last 12 months and on the year ahead.

Views & Analysis

Harnessing the digital transformation of the drug developmen...

We have the evidence base to support the digital transformation of clinical trials – what we need now is the courage and the regulatory framework.

Views & Analysis

#WhatHCPsThink: 4 digital behaviours when HCPs use social me...

If you are an avid social media user or someone curious about social media, have you ever wondered if individuals behave differently on different social media platforms?

Views & Analysis

combined-digital-pharmaceutical-approach-to-diabetes-1200x675-Feature

Creating solutions, not products, in diabetes

Roche Diabetes Care’s Michael Goetzl explains how the company is spearheading a combined digital-pharmaceutical approach to diabetes and how pharma firms can best embrace holistic strategie

Views & Analysis