How to make digital adoption a smooth journeyFour big pharma experts explain the challenges companies face in adopting digital tech and what trends are likely Share XHow to make digital adoption a smooth journeyhttps://pharmaphorum.com/views-analysis-sales-marketing/digital-adoption-smooth-journey/
Pharma marketing’s evolving relationship with AIHow does artificial intelligence (AI) rank in the minds of pharmaceutical executives? How important is it in their Share XPharma marketing’s evolving relationship with AIhttps://pharmaphorum.com/views-analysis-digital/pharma-marketings-evolving-relationship-with-ai/
Leveraging the FAIR principles of data in pharmaThe new FAIR guidelines aim to help pharma realise the full potential of data. As the amount of Share XLeveraging the FAIR principles of data in pharmahttps://pharmaphorum.com/views-analysis-digital/leveraging-the-fair-principles-of-data-in-pharma/
What HCPs think about online consultationNew research suggests that HCPs are in favour of video consultations, but GPs are cautious. NHS England has Share XWhat HCPs think about online consultationhttps://pharmaphorum.com/views-analysis-digital/what-hcps-think-about-online-consultation/
The digital future: Sanofi’s Marc SchwartzIn this series we speak to pharma leaders to get their views on the biggest trends in digital Share XThe digital future: Sanofi’s Marc Schwartzhttps://pharmaphorum.com/digital/the-digital-future-sanofis-marc-schwartz/
Combating chronic diseases through technology and collaborationBy 2050, 2.1bn people globally will be aged 60 or over. That’s more than double the 962m recorded in 2017. This lengthening of life is closely Share XCombating chronic diseases through technology and collaborationhttps://pharmaphorum.com/digital/combating-chronic-diseases-through-technology-and-collaboration/
Adapting pharma marketing for the evolving consumer journeyThe pharma customer journey is changing with every “like”, share, review, post and measurable action. The great news Share XAdapting pharma marketing for the evolving consumer journeyhttps://pharmaphorum.com/views-analysis-digital/adapting-pharma-marketing-for-the-evolving-consumer-journey/
How can biotechnology, pharmaceutical and medical device companies achieve the full potential of content personalisation?By Carlos Casanova Healthcare and life sciences companies have an unrealised opportunity to maximise the benefits of personalising Share XHow can biotechnology, pharmaceutical and medical device companies achieve the full potential of content personalisation?https://pharmaphorum.com/views-analysis-sales-marketing/full-potential-content-personalisation/
Real world evidence, digital partnerships and the future of pharmaAhead of the eyeforpharma Awards we spoke to judge Jennifer Wong – AstraZeneca’s senior director, RWE strategy & Share XReal world evidence, digital partnerships and the future of pharmahttps://pharmaphorum.com/views-analysis-digital/real-world-evidence-digital-partnerships-and-the-future-of-pharma/
