How pharma marketing can stay ahead of the evolving customer journey

Overview

View our webinar which took place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST.

Customer journeys in pharma are changing, with important implications for the marketing supply chain. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels?

Focus

New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up.

Companies like Apple and Amazon have elevated customer expectations for personalised content and interactions across multiple channels, in the process setting new standards for marketing. But, as they push the envelope, what are the implications for pharma’s work in customer engagement?

This pharmaphorum webinar, in association with Tag, examined the challenges that pharma marketing faces to stay ahead of the evolving customer journey and offer expert insight from both the pharma and FMCG sectors on how to convert these challenges into opportunities.

The expert panel considered exclusive research carried out by Tag and pharmaphorum across the US, Europe and Asia-Pacific among senior decision-makers in pharma and FMCG marketing.

The webinar, which took place on Tuesday 23^rd July at 16:00 BST / 11:00 EST / 08:00 PST, also looked at:

• How pharma currently allocates its marketing budgets
• Where marketers would like to have more money to invest
• How much time is spent directing creative ideation and managing marketing production

To watch the debate on demand, please click here or on the button above or below.

Our Panel

Robb DeFilippis, Managing Director, Life Sciences, Tag

Robb DeFilippis is an accomplished Marketing Operations executive with 25 years of experience leading organizations and clients to more efficient, profitable and innovative creative production, sourcing and business process excellence. Robb has held leadership positions at major ad agency networks including Omnicom, WPP, Publicis and IPG across sectors such as CPG, Health and Beauty, Finance, Automotive and Fashion. He’s dedicated the last 10 years of his career to servicing the Life Sciences sector and continues to serve this industry. For Tag, Robb’s emphasis is building highly functioning, client centric, creative delivery teams who execute across all media and regulatory tactics including digital, print, outdoor, video, social, broadcast, MLR submissions and packaging – serving audiences comprised of HCP, Patient, Sales and Point-of-Care.

Steve Pitts, Business Director, Retail and Consumer, Tag

Steve has more than 15 years of experience working internationally as an expert in marketing execution in partnership with some of the largest global FMCG and retail brands in Asia Pacific and Europe. With extensive retail marketing experience, Steve has a seasoned track record for the successful planning and execution of regional marketing campaigns and cross category retail activations. Steve is known in the industry for his deep understanding of the marketing production process and his collaborative, future thinking approach with clients.

Moderated by Dominic Tyer, Creative and Editorial Director, pharmaphorum

Dominic Tyer is a trained journalist and editor with 19 years of pharmaceutical and healthcare publishing experience. He serves as a contributing editor at pharmaphorum media, which facilitates productive engagement for pharma, bringing healthcare together to drive medical innovation. He is also creative director at the company’s specialist healthcare content consultancy, pharmaphorum connect.