Debates & Insight

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Case Study: How AstraZeneca evolved its digital supply chai...

Giving people the tools to do their job more effectively has boosted productivity at AstraZeneca.

Sales & Marketing

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Acting on the moments that matter to build a brand

All too often pharmaceutical marketing orthodoxy says to focus on just one area – a product’s launch, in the belief that this is the only area that can determine success.

Sales & Marketing

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Designing behavioural science-based patient support programm...

We all exhibit behaviours that are, at times, irrational, and this presents a major challenge for pharmaceutical companies that are developing patient support programmes.

Sales & Marketing

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Adherence – Don’t Remind Me!

The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course better revenues for pharma are all possible.

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Sales & Marketing

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Metrics to meaning: demonstrating the value of medical commu...

Overview Medical affairs and publications teams are under increasing pressure to demonstrate effectively the success of the medical communications activities they undertake.

Sales & Marketing