How to make pharma marketing content unskippableAs long as pharma companies could afford an army of reps to get their advertising messaging directly to Share XHow to make pharma marketing content unskippablehttps://pharmaphorum.com/views-analysis-sales-marketing/how-to-make-pharma-marketing-content-unskippable/
Fishawack acquires marketing consultancy Blue Latitude HealthPictured: Dominic Miller, Fred Bassett, Oliver Dennis (back row from left to right), Martin Brass, Gail Flockhart (front row Share XFishawack acquires marketing consultancy Blue Latitude Healthhttps://pharmaphorum.com/news/fishawack-acquires-marketing-consultancy-blue-latitude-health/
Lucid Group makes four new medical writing additionsLucid has appointed four new starters to its medical writing teams across its UK and US operations. Sonal Share XLucid Group makes four new medical writing additionshttps://pharmaphorum.com/news/lucid-group-medical-writing-team/
Open Health merges with med comms services provider PelotonUK-based Open Health Communications has merged with Peloton Advantage to create a global healthcare communications and market access Share XOpen Health merges with med comms services provider Pelotonhttps://pharmaphorum.com/news/open-health-merges-peloton-advantage/
FDA breakthrough designation for Bayer and Merck & Co’s AI softwareBayer and Merck & Co have won a breakthrough device designation from the US regulator FDA for artificial Share XFDA breakthrough designation for Bayer and Merck & Co’s AI softwarehttps://pharmaphorum.com/news/fda-breakthrough-designation-bayer-merck-ai/
Pfizer strikes deal with Chinese online pharmacy JiankePfizer is set to implement a new retail, hospital services and internet healthcare strategy in China as part Share XPfizer strikes deal with Chinese online pharmacy Jiankehttps://pharmaphorum.com/news/pfizer-chinese-online-pharmacy-jianke/
Cherry acquired by communications group AvenirUK healthcare creative agency Cherry has been acquired by Avenir Global in a move that strengthens its European Share XCherry acquired by communications group Avenirhttps://pharmaphorum.com/sales-marketing/cherry-acquired-avenir-global/
Susie Hackett and Effie Baoutis join HCA executive committeeThe UK’s Healthcare Communications Association (HCA) has appointed Susie Hackett and Effie Baoutis to its executive committee. Baoutis, Share XSusie Hackett and Effie Baoutis join HCA executive committeehttps://pharmaphorum.com/sales-marketing/hca-susie-hackett-effie-baoutis/
Makara Health promotes Helen Laurence to directorMakara Health has added to its leadership team, promoting Helen Laurence from associate director to director. She has Share XMakara Health promotes Helen Laurence to directorhttps://pharmaphorum.com/sales-marketing/makara-health-helen-laurence-director/
