Available on demand – Digital healthcare: be connected or be irrelevant
So, we are finally at a point where with some certainty we can confirm we are in a digital world (this may have been true for some years in most industries – but is certainly truer in healthcare than ever before)… which means in terms of innovation within sales, within marketing, even within communicating effectively – digital is at the heart of making things work better.
What does this mean for pharma, is our industry keeping pace, ahead of the curve or playing catch-up – what does this mean in terms of how pharma interacts with its customers, particularly doctors – who are ever more connected digitally with their customers – patients…. What do they need?
This webinar brings together three leading industry experts to discuss, present practical insight and debate on the following topics:
1. Innovate or fail – the reality of engagement in a digital world
2. How is the doctor patient relationship changing in the evolving digital healthcare environment?
3. Why physicians need pharma to be more innovative in its communications.
4. The three tenets of digital: differentiation, intervention and communication.
The live broadcast took place on Thursday 10th December 2015 at 13.00 GMT (14.00 CET / 08.00 EST). To view the on-demand version, please click here or on the webinar widget below.
Participant line up:
Paul Mannu, Behavioural Insights Director, Cello Health Insight
Paul Mannu has over 30 years’ healthcare research experience and a strong academic background focused on understanding behaviour. He is interested in the role of behavioural economics in health and well-being, and harnessing phenomonological, narrative and discursive enquiry to understand and measure illness burden. Paul is also interested in how these methods can incorporate the fields of semiotics and symbolic representation.
Tim Ringrose, CEO, M3 Europe
Tim Ringrose is CEO of M3 (EU). He trained in nephrology and intensive care in Oxford before joining Doctors.net.uk, part of M3, in 2000. Tim has led the development of services provided to doctors and has had considerable experience working with a wide variety of healthcare clients to deliver market research, targeted online communications and educational programmes to doctors.
Paul Tunnah, CEO, pharmaphorum
Paul Tunnah is CEO and Founder of pharmaphorum media, which facilitates productive engagement for pharma, bringing healthcare together to drive medical innovation. It combines industry-leading content and social media engagement services with the globally recognised news, information and insight portal pharmaphorum.com, working with pharmaceutical companies, service providers and broader healthcare organisations to help communicate their thought leadership and connect them with relevant stakeholders.