How doctors are interacting with content in 10 data trends

It will come as no surprise to anyone in the healthcare space that doctors today are under an inordinate amount of pressure. They are managing more, in less time, while trying to keep up with treatment information that is out of date faster than they can learn it. For instance, in the UK, the waiting list for hospital treatment has increased from ~4.5 million pre-COVID to nearly 8 million at the end of 2023. And in France, while the number of doctors per capita has remained largely unchanged between 2011 and 2021, the proportion of the population aged 65 and over increased from 17% to 21%.
 
In this unsustainably busy post-COVID world, how can pharma and life sciences companies best reach out to and educate doctors about new treatments? M3, a global network of more than 6 million doctors, surveyed 900 doctors in five European countries (France, Germany, Italy, Spain, and the UK) to understand today’s doctors and how they consume information. They have distilled that data into 10 insights to help pharma engage meaningfully with today’s unprecedentedly busy physicians.