Is pharma brand marketing dead?
This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical marketing.
Mark Sales, head of Global Brand & Customer Experience, has been posing the provocative question in the title to pharmaceutical brand managers over recent months. And he believes that, despite his assertion that “pharmaceutical brand marketing has ended up on life-support a few times”, the situation is now looking up, thanks, in part, to major reorganisations and adoption of new approaches that embrace knowledge from other sectors.
Click the button to read the collection and add your thoughts to the debate.