Insightfully Compliant: How technology is transforming relationships between Medical Affairs and healthcare providers



The need for increased transparency is placing additional compliance pressure on the Life Sciences industry, especially on Medical Affairs. A white paper from Zephyr Health considers how technology can transform these apparent challenges into opportunities.

Changes in the healthcare environment have led to the growing importance of Medical Affairs activities, while a concomitant tightening of the regulatory environment for Life Sciences companies, including measures like the Sunshine Act, means such activities must be more closely monitored and measured.

‘Insightfully Compliant’ is the new white paper from Zephyr Health, published in conjunction with pharmaphorum. In it, the authors discuss opportunities for Medical Affairs teams to address these challenges and transform their initiatives with fact-based insights, including:

  • Identification and management of thought leaders
  • Alignment of home office and field-based initiatives
  • Measurement of Medical Affairs activities