Connected data and the use of smartphone enabled apps in market research

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise from reliance on ‘remembered’ experiences alone, so smartphones’ ‘in the moment’ data can help provide more rounded results.

In this exclusive white paper, ‘Connected data and the use of smartphone enabled apps in market research to understand health-related behaviours’, Paul Mannu, director at Cello Health Insight, outlines how the use of mobile technologies, driven by electronic health management systems (eHealth), and insights from behavioural economics can be combined to give a better understanding of irrational unhealthy behaviours.

Read this white paper to understand:

• How combining ‘experiential’ recording via smartphone apps with ‘remembered’ reporting can provide finer understanding of patient and or HCP behaviour

• How mHealth solutions could save costs and time

• Insights into the ‘experiencing’ and ‘remembering’ self

• The pros and cons of using mobile apps in market research

Click on the ‘Download the white paper’ button now to obtain your free copy.

For more information on Cello Health Insight please visit:

www.cellohealthinsight.com