Anchoring qualitative methodologies in business intelligence using smartphone apps
The use of smartphone apps in market research enables genuine ‘in the moment’ insight to help us really understand behaviour. Combining this with qualitative methods gives us a deeper insight into behaviours that affect healthcare-related decisions and judgments.
In the second of his white papers on the topic, Paul Mannu, director at Cello Health Insight, outlines how using mobile apps alongside various qualitative processes can provide a much deeper understanding of patient and/or healthcare professional behaviour.
Download the white paper now by clicking the button.