Top ten innovators in pharma: Mikael Lindblad

Rebecca Aris

pharmaphorum

(Continued from "Top ten innovators in pharma: Jerry Karabelas")

We asked you to nominate those who you considered to be a top innovator in pharma. We were delighted with your responses and have whittled it down to the top ten pharma innovators for this series.

This week we review Mikael Lindbland, who was nominated as one of our top ten pharma innovators for improving health and patient quality of life through honest communication and patient empowerment.

Name: Mikael Lindbland

Position: Digital marketing manager at the international specialty pharma company Meda.

Reasons for nomination as a pharma innovator include:

• Mikael has made crucial contributions to Meda's successful business model (extending brands and maintaining sales into the generic phase) by building an impressive digital presence for many brands, in many markets and languages, covering all available tools in the digital marketing toolbox.

• The feat has included a wide range of challenges, from building a technology platform that allows cost-efficient and rapid development, to the near impossible task of getting digital on top of brand manager’s agendas.

• Not only has Mikael made contributions to Meda’s commercial success, but also to improved health and patient quality of life through honest communication and patient empowerment. http://www.meda.se.

"Not only has Mikael made contributions to Meda’s commercial success, but also to improved health and patient quality of life through honest communication and patient empowerment."

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Background:

• Digital marketing management, Recip AB

• Project Manager, IQPC

• CEO/Producer, Jailbreak AB

• New Media Developer, Servecast

Mikael was unable to answer any questions.

View the next part in this series here.

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