Social pharma faces: Carl Engelmarc
Rebecca Aris interviews Carl Engelmarc
Our latest social pharma face is digital expert, Carl Engelmarc, who has a vast background in both the marketing and digital industries. Carl recently started his own company, Refreshed Wellbeing, which is a digital creative and media agency for the pharmaceutical industry.
With social media fast-becoming a necessary communication tool in pharma, we speak to Carl about the benefits it brings, as well as some common challenges pharma organisations face when implementing social media. Carl shares his thoughts on these topics, with respect to brand management.
To listen to the full interview, please click on the play button below.
00:15 – Carl’s background in social media and his inspiration behind Refreshed Wellbeing.
01:00 – How Carl defines social media.
01:57 – Challenges brand managers face when implementing social media into their organisations.
03:27 – The trends in patient groups using social media and Carl’s thoughts on the increase in programmes to build social awareness.
04:42 – Carl’s top examples of companies using Facebook as a way of supporting patient’s needs.
05:31 – Common mistakes organisations make when incorporating social media.
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About the interviewee:
With over 20 years’ marketing experience, Carl co-founded Refreshed Wellbeing. He specialises in digital strategy, branding and integrated communications for both Rx and consumer health and wellbeing brands. Over the years Carl has had leading positions in agencies such as LBi, McCann Healthcare and Publicis. His healthcare clients include Astra Zeneca, Boehringer Ingelheim, Eli Lilly, GSK and Pfizer. And when it comes to consumer health and wellbeing, he’s led major digital programmes for Accu-Chek, Alli, Lunesta, Ministry of Health Canada and the UK Department of Health.
M: +44 (0)1737 226248
This article was coordinated by ‘Meet’ recruitment. Meet are recruitment specialists to the global Pharmaceutical and Healthcare industries, we’re proud to partner with some of the world’s leading Pharma, Biotech, CRO and Communication companies. For more information contact Paul on firstname.lastname@example.org or 07791 114387.
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