Perspectives on CME: part 4 – the impact of technology on CME
Interview with Lawrence Sherman
(Continued from “Perspectives on CME: part 3 – the patient in CME”)
In part four of this five-part interview series, pharmaphorum speaks with Lawrence Sherman on the impact of technology on CME and what inspires him in his work.
In this interview series with CME expert Lawrence Sherman we’ve learned how CME can be of real value to the learner, in addition to the role that pharma and patients can play in this education.
In part four Lawrence shares what he sees to be the impact that technology and social media platforms, such as Facebook, Twitter and LinkedIn, have shaped CME. In addition, he explains what has inspired him in his work.
To watch part four of the interview. produced with the help of Brandcast Health, please click on the play button below.
00:15 – How Lawrence thinks technology is changing CME?
03:18 – What inspires Lawrence in CME.
Subscribe to pharmaphorum on YouTube to be the first to hear about new videos – http://www.youtube.com/pharmaphorum.
Part 5 of this interview will go live on 1st October.
About the interviewee:
Lawrence Sherman, FACEHP, CCMEP, Senior Vice President, Educational Strategy at Prova Education, has been involved in continuing medical education for the last 18 years. He has spent the majority of this time designing, developing, delivering and evaluating CME courses for physicians and other healthcare professionals around the world. He is a Fellow of the Alliance for Continuing Education in the Health Professions, a founding advisor to the NC-CME (the organization that certifies CME professionals in the US), an instructor at the Emergency Medical Institute at the Center for Learning and Innovation of the North Shore/Long Island Jewish Health System in New York, and has taught healthcare communications at the Center for Communicating Science at the State University of New York, Stony Brook. He currently authors a column called Lighten Up (about the lighter side of medical education in Medical Meetings magazine and hosts Lifelong Learning, a radio show broadcast on ReachMD via satellite radio in the US and via reachmd.com and a mobile app for smartphones worldwide.
Lastly, Lawrence frequently lectures around the world on topics including:
– roles of social networking in CME
– regulations and guidelines in CME
– international/global CME and CPD
– healthcare communications
– outcomes measurements in CME
– the use of emerging technologies in medical education
– strategic medical education.
Having once been a stand-up comedian in New York, his lectures and presentations tend to combine humor, compelling content, and audience involvement.
About Brandcast Health:
Brandcast Health is an independent digital and social media communications agency with video at the heart of what they do. Launched in 2005, they’ve delivered award winning campaigns for many of the world’s leading healthcare organisations – direct and agency-led. You can find out more here.
How do you see technology shaping CME?