Perspectives on CME: part 1 - what is CME?

Interview with Lawrence Sherman

Prova Education

In part one of this five-part interview, Paul Tunnah speaks with Lawrence Sherman on how CME can be of value and what CME programmes get wrong.

How do we know if continuing medical education (CME) programmes are actually of value to their audience? We ask Lawrence Sherman, CME expert, in the first of a five-part interview.

Lawrence has been involved in medical education for over 15 years and has worked for a number of medical education organizations. He speaks with us here on what CME programmes need to deliver to be of value, and how well they are achieving this.

To watch part one of the interview, produced with the help of Brandcast Health, please click on the play button below.

Quicklinks

00:15 – What Lawrence does in his current role and how his career got to this point.

01:22 – What Lawrence thinks CME needs to deliver to be of value.

03:10 – How well CME is currently delivering value, according to Lawrence.

04:50 – What CME programmes are getting wrong.

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Part 2 of this interview can be viewed here.

About the interviewee:

Lawrence Sherman, FACEHP, CCMEP, Senior Vice President, Educational Strategy at Prova Education, has been involved in continuing medical education for the last 18 years. He has spent the majority of this time designing, developing, delivering and evaluating CME courses for physicians and other healthcare professionals around the world. He is a Fellow of the Alliance for Continuing Education in the Health Professions, a founding advisor to the NC-CME (the organization that certifies CME professionals in the US), an instructor at the Emergency Medical Institute at the Center for Learning and Innovation of the North Shore / Long Island Jewish Health System in New York, and has taught healthcare communications at the Center for Communicating Science at the State University of New York, Stony Brook. He currently authors a column called Lighten Up (about the lighter side of medical education in Medical Meetings magazine and hosts Lifelong Learning, a radio show broadcast on ReachMD via satellite radio in the US and via reachmd.com and a mobile app for smartphones worldwide.

Lastly, Lawrence frequently lectures around the world on topics including:

- roles of social networking in CME

- regulations and guidelines in CME

- international / global CME and CPD

- healthcare communications

- outcomes measurements in CME

- the use of emerging technologies in medical education

- strategic medical education

Having once been a stand-up comedian in New York, his lectures and presentations tend to combine humor, compelling content, and audience involvement.

About Brandcast Health:

Brandcast Health is an independent digital and social media communications agency with video at the heart of what they do. Launched in 2005, they’ve delivered award winning campaigns for many of the world’s leading healthcare organisations – direct and agency-led. You can find out more here.

What does CME need to deliver to be of value?