Editor’s voice: May
It probably didn’t escape your attention this month that our focus was on mobile health. I’d like to offer a big thanks to our May contributors who have done a great job at covering the mobile health arena and of course to those who covered other topics too.
“…thanks to our May contributors who have done a great job at covering the mobile health arena…”
My highlights from mobile health month
Here are some of my personal highlights from this mobile health themed month and more highlights on other topics below:-
• mHealth : optimising websites for mobile –the considerations we need to make if our website is intended to be used on a mobile device.
• An overview of gamification of healthcare by Richard Law. Read this piece to find why Richard thinks, in the UK, we need to move from a sick-care health system, which provides little incentive to look after our own health, towards a healthcare system and the role gamification could play in this move.
• Top tips on planning and building a successful mobile pharma project by Michael Ashworth of NuBlue Web Solutions.
• Ángel González, pharmaphorum editorial advisory board member, provided an entertaining and thorough account of the eyeforpharma ‘7th annual e-marketing Europe and Mobile 2012’ event.
“In addition to the theme of our focus month we will continue to publish topics on other topics to continue the broad coverage”
My personal highlights from the rest of our content
In addition to the theme of our focus month we will continue to publish articles on other topics to continue the broad coverage across different functional areas in the pharmaceutical sector. Some non-mobile health articles from May that I personally found to be of interest are below:-
• Perspectives on technology in SFE: we were lucky enough to hear some first-hand perspectives from delegates at the recent European SFE Summit. View this video piece to find what is changing the landscape for SFE, how technology is changing the game for pharma and where pharma SFE is heading in the future.
• Canada’s patchwork of ‘orphan’ drug policies: a look into the unique challenges faced by drug manufacturers in Canada with regards to current orphan drug policies.
• The regular and entertaining monthly pharma news highlights from Ed Silverman of Pharmalot. From robberies of prescription drugs to whistleblowers and manufacturing glitches, Ed keeps us entertained by picking his personal favourite picks from pharma news in April.
• The first in a new series featuring ‘A day in the life of…’ people from all walks of pharma. Each month we’ll hear the highlights and challenges of working in various roles throughout pharma. This month, Claire Clibborn, Medical Scientific Liaison Manager at Janssen UK, shared with us her typical day.
• A video interview with Kerri Morrone Sparling. Kerri shared with us her perspective as a patient with Diabetes and her insights into how pharma could improve their engagement with patients such as herself.
A look ahead
Thank you to those of you who responded to our call for top pharma innovators. We’ve narrowed it down to the top ten innovators and we’ll be running a series on these individuals and ways in which they’ve contributed to the industry, which will begin in June. Each innovator will be featured in an overview and interview, published on a weekly basis, so keep your eyes out for this fresh new series guided by you.
Next month we will also have a themed topic of the month. Throughout June our content will focus on the theme of emerging markets so you can expect many pieces looking at pharma in regions such as India and China.
“…you can expect many pieces looking at pharma in regions such as India and China.”
Other updates – social media success
We recently ran our inaugural social media workshop, which was a roaring success (don’t believe me, read our participant testimonials). Due to the overwhelming positive response and so that further people can benefit from it, we’ve planned our second workshop, to be held on the 12th July. Click here for more details if you’re interested in participating.
Meet the team
Curious to find out more about who we are? We’ve recently updated our company page to include the latest bios and pictures of the editorial staff at pharmaphorum. Come and have a browse to see who we are – we don’t bite!
In addition, you can expect to see some exciting website developments in the coming month. Keep visiting us to find out more…
Goodbye until next month!
About the author:
Rebecca Aris is Managing Editor of pharmaphorum, the primary facilitator of thought leadership and innovation for the pharmaceutical industry featuring news, articles, events / company listings and online discussion.
Rebecca was the first full time employee to join pharmaphorum, starting in her current role in mid-2010, and is responsible for coordinating all editorial content on the site. Prior to working at pharmaphorum she was a medical writer at a healthcare PR agency, where she researched, wrote and proofread copy for a variety of medical education and communication materials over a vast range of therapy areas. In addition, she spent three years working as a commissioning editor on three journal titles at a biomedical publishing. Rebecca holds a BSc (Hons) in pharmaceutical science.
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