How pharma companies can uncover the insights hidden in their contentFrom multichannel distribution to customer engagement to creative collaboration and beyond, the pharmaceutical industry is evolving the way Share XHow pharma companies can uncover the insights hidden in their contenthttps://pharmaphorum.com/whitepapers/how-pharma-companies-can-uncover-the-insights-hidden-in-their-content/
What is the state of healthcare customer data in pharma? Have your sayHealthcare customer reference data is the fuel that powers pharmaceutical commercial operations. But does the life sciences industry Share XWhat is the state of healthcare customer data in pharma? Have your sayhttps://pharmaphorum.com/white-papers/what-is-the-state-of-healthcare-customer-data-in-pharma-have-your-say/
Could artificial intelligence replace pharma reps?Whether artificial intelligence (AI) could replace reps entirely was the subject of a discussion at this year’s Veeva’s Share XCould artificial intelligence replace pharma reps?https://pharmaphorum.com/views-analysis-digital/could-artificial-intelligence-replace-pharma-reps/
GSK finds synergies with global marketing strategyGSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content Share XGSK finds synergies with global marketing strategyhttps://pharmaphorum.com/views-and-analysis/gsk-finds-synergies-with-global-marketing-strategy/
Teva’s strategy for multichannel engagementTeva has a simple strategy for multichannel customer relationship management (CRM) and at its heart is the alignment Share XTeva’s strategy for multichannel engagementhttps://pharmaphorum.com/sales-marketing/tevas-strategy-for-multichannel-engagement/
Lundbeck’s digital strategy and how they manage global and local contentLike all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels. The Danish Share XLundbeck’s digital strategy and how they manage global and local contenthttps://pharmaphorum.com/sales-marketing/lundbecks-digital-strategy-and-how-they-manage-global-and-local-content/
How to optimise pharma’s digital HCP engagementPharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if Share XHow to optimise pharma’s digital HCP engagementhttps://pharmaphorum.com/debates-insight-sales-marketing/how-to-optimise-pharmas-digital-hcp-engagement/
Engaging HCPs through digital mediaThe ubiquity of digital technology allows pharma reps to communicate with healthcare professionals (HCPs) through their preferred channels, Share XEngaging HCPs through digital mediahttps://pharmaphorum.com/views-analysis-sales-marketing/engaging-hcps-through-digital-media/
Good data supports pharma sales reps to drive lead generationAllow pharma sales reps to focus on the job in hand by making sure they have access to Share XGood data supports pharma sales reps to drive lead generationhttps://pharmaphorum.com/sales-marketing/good-data-supports-pharma-sales-reps-to-drive-lead-generation/
