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An unexpected benefit of healthcare professional (HCP) engagement going digital in 2020 is that sales teams have more

Four ways emerging pharma companies can launch and scale content faster

https://pharmaphorum.com/sales-marketing/four-ways-emerging-pharma-can-launch-scale-content-faster/

Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis

How can marketing teams and healthcare agencies partner up for modular content?

mike.hammerton@pharmaphorum.com COVID-19, digital agency, Modular content, Veeva 0 Comment

Creating personalised, compliant content is becoming increasingly important for life science companies as HCPs demand more from their

How can marketing teams and healthcare agencies partner up for modular content?

https://pharmaphorum.com/sales-marketing/how-can-marketing-teams-and-healthcare-agencies-partner-up-for-modular-content/

Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis

Utilising real-time data to improve customer engagement

mike.hammerton@pharmaphorum.com AI, data, Sales reps, Veeva 0 Comment

Oskar Möbert, vice president, OpenData Europe at Veeva Systems, tells us how they are reimagining customer reference data

Utilising real-time data to improve customer engagement

https://pharmaphorum.com/sales-marketing/utilising-real-time-data-to-improve-customer-engagement/

Stock exchange market concept, businesswoman hand trader press digital tablet with graphs analysis candle line on table in office, diagrams on screen.

Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis

Content metrics help generate compelling communication

mike.smith@pharmaphorum.com content metrics, data, data collection, Veeva 0 Comment

Companies seek efficiency and speed to market during the content creation process, review and approval cycles, and thus

Content metrics help generate compelling communication

https://pharmaphorum.com/sales-marketing/content-metrics-help-generate-compelling-communication/

Sales and Marketing/ Views & Analysis/ Views and analysis

Reshaping events in pharma

mike.hammerton@pharmaphorum.com digital events, events, HCP engagement, Veeva 0 Comment

Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a

Reshaping events in pharma

https://pharmaphorum.com/sales-marketing/veeva-reshaping-events-pharma/

Digital/ News/ News

Use of digital tools for clinical trials triples during pandemic; survey

Phil Taylor clinical trials, data, decentralised trials, digital, digital health, Veeva 0 Comment

A new poll of clinical trial sponsors has found that around nine out of 10 of them are

Use of digital tools for clinical trials triples during pandemic; survey

https://pharmaphorum.com/news/use-of-digital-tools-for-clinical-trials-triples-during-pandemic-survey/

Digital/ Insights/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

4 ways emerging pharma companies can harness marketing content

mike.hammerton@pharmaphorum.com content marketing, HCP engagement, marketing, pharma marketing, Veeva 0 Comment

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay

4 ways emerging pharma companies can harness marketing content

https://pharmaphorum.com/whitepapers/emerging-pharma-marketing-content-veeva/

Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis

Key insights for a successful first-time product launch

mike.hammerton@pharmaphorum.com Biotech, commercial content, content creation, data, emerging pharma, HCP engagement, launch, sales, small pharma, Veeva 0 Comment

Pre-commercial & Emerging pharma companies may not think they have the resources to match the launch strategies of

Key insights for a successful first-time product launch

https://pharmaphorum.com/sales-marketing/key-insights-for-a-successful-first-time-product-launch/

Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

4 ways to embed data-driven best practice in pharma HCP communications

mike.hammerton@pharmaphorum.com HCP engagement, Veeva, virtual communications 0 Comment

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for

4 ways to embed data-driven best practice in pharma HCP communications

https://pharmaphorum.com/whitepapers/4-ways-to-embed-data-driven-best-practice-in-pharma-hcp-communications/

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