Views & Analysis Towards Patient Centricity: LEO Pharma Industry plays a pivotal role in making sure patient needs are not overlooked by the wider healthcare community.
Patients Towards patient centricity: GSK Embedding the patient voice into the DNA of a pharmaceutical company isn’t easy – but it is essential.
Views & Analysis Towards patient centricity: Pfizer In a new series Amanda Barrell looks at how different companies are turning patient centricity into a reality.
News NHS "isn't delivering equitable care for rare diseases" A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
