Views & Analysis Towards Patient Centricity: LEO Pharma Industry plays a pivotal role in making sure patient needs are not overlooked by the wider healthcare community.
Patients Towards patient centricity: GSK Embedding the patient voice into the DNA of a pharmaceutical company isn’t easy – but it is essential.
Views & Analysis Towards patient centricity: Pfizer In a new series Amanda Barrell looks at how different companies are turning patient centricity into a reality.
Oncology Hernexeos and what’s next, with Vicky Brown At Reuters Pharma USA this week, Boehringer Ingelheim's Vicky Brown spoke with us about the company's recent approval for Hernexeos in NSCLC.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
