Views & Analysis Towards Patient Centricity: LEO Pharma Industry plays a pivotal role in making sure patient needs are not overlooked by the wider healthcare community.
Patients Towards patient centricity: GSK Embedding the patient voice into the DNA of a pharmaceutical company isn’t easy – but it is essential.
Views & Analysis Towards patient centricity: Pfizer In a new series Amanda Barrell looks at how different companies are turning patient centricity into a reality.
News J&J jumps on the MFN pricing train Johnson & Johnson is the latest pharma group to agree a Most-Favoured Nation (MFN) drug pricing deal with the Trump administration to avert tariffs.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
