Pharma companies need to rethink how they communicate and share information and insights within their own organisations, according to Syneos Health’s principal for real world and late phase
For the past eight years Syneos Health has been issuing annual healthcare trends forecasts, usually separated into Communications and Commercial, but this year a changing industry convinced
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.